Acure Ultra Hydrating Shampoo review + ingredients

Acure Ultra Hydrating Shampoo Ingredients + Review 2023

Want to know the Acure Ultra Hydrating Shampoo Ingredients and the review for the same. Check out my article below.

I my eyes on the hair products from the brand Acure for a long time now as I wanted something that is 100 percent natural and vegan.

So a few weeks ago I decided to try out the Acure Ultra Hydrating Shampoo. 

I have type 2 hair that often gets very dry and is also low porosity. All the other shampoos for dry I had used were “moisturizing” but not “hydrating”.

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Oh don’t be confused, by this I mean that the shampoos had rich moisturizing ingredients that locked in water content in your hair but also weighed them down.

I was hoping the Acure shampoo would be more lightweight and not leave my hair greasy. And plus the face that it was sulfate-free was also a huge thing in its favor.

So let’s see how this shampoo worked on my hair. 

Acure Ultra Hydrating Shampoo Ingredients + Review 

Key Ingredients

Water (Eau), Aloe Barbadensis Leaf Juice*, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Argania Spinosa Kernel Oil*, Cucurbita Pepo (Pumpkin) Seed Oil, Rubus Fruticosus (Blackberry) Fruit Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Euterpe Oleracea Fruit Extract*, Rosa Canina Fruit Extract*, Calendula Officinalis Flower Extract*, Aspalathus Linearis Leaf Extract*, Punica Granatum Extract*, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Cinnamomum Cassia Bark Oil, Levulinic Acid, Sodium Levulinate, Guar Hydroxypropyltrimonium Chloride, Benzaldehyde, Sodium Cocoyl Glutamate, Sodium Methyl Cocoyl Taurate, Citric Acid, Sodium Hydroxide. *Certified Organic/Certifié Biologique.

Ingredient NameWhat It Does
Water (Eau)Solvent
Aloe Barbadensis Leaf Juice*Soothing, Moisturizer/​humectant
Sodium Lauroyl Methyl IsethionateSurfactant/​cleansing
Cocamidopropyl BetaineSurfactant/​cleansing, Viscosity Controlling
GlycerinSkin-Identical Ingredient, Moisturizer/​humectant
Cocoglucosides Hydroxypropyltrimonium ChlorideSurfactant/​cleansing, Emulsifying
Argania Spinosa Kernel Oil*Antioxidant, Emollient
Cucurbita Pepo (Pumpkin) Seed OilEmollient
Rubus Fruticosus (Blackberry) Fruit Extract*
Chamomilla Recutita (Matricaria) Flower Extract*Soothing, Antioxidant
Euterpe Oleracea Fruit Extract*
Rosa Canina Fruit Extract*
Calendula Officinalis Flower Extract*Soothing, Antioxidant, Perfuming
Aspalathus Linearis Leaf Extract*
Punica Granatum Extract*
Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract
Cinnamomum Cassia Bark Oil
Levulinic AcidPerfuming
Sodium Levulinate
Guar Hydroxypropyltrimonium ChlorideViscosity Controlling
Sodium Cocoyl GlutamateSurfactant/​cleansing
Sodium Methyl Cocoyl TaurateSurfactant/​cleansing
Citric AcidBuffering
Sodium HydroxideBuffering
Acure shampoo ingredients

Aloe Vera

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Aloe vera is a plant that has been used for medicinal purposes in ancient India, Greece, Rome and China since time immemorial. Usually the gel-like substance that is present in the leaves of the aloe vera plant is used for cosmetic purposes.

This substance is rich in vitamins, minerals, amino acids, monosaccharides, polysaccharides,  omega fatty acids among other nutrients that nourish your hair.

Aloe Vera is also used in shampoos to act as a humectant and a moisturizer. This means that not only is the aloe vera plant great at adding hydration to your scalp and hair, but it is also  great at moisturizing your tresses without making them greasy. 

You can often find aloe vera as an ingredient in cosmetics that are prepared for oily skin and scalp types as it’s lightweight and non-comedogenic (it doesn’t clog your pores).

Cocamidopropyl Betaine

Cocamidopropyl Betaine or CAPB is a type of cleanser that is derived from coconut oil. 

It’s often used in shampoos in place of harsh surfactants like Sodium Laureth Sulfate and Sodium Lauryl Sulfate. Both of which can strip hair dye, remove moisture and irritate scalp skin.

CAPB however is milder and gentler and even has moisturizing properties. 

Most sulfate-free shampoos do not lather well or clean hair very thoroughly but as the Videri shampoo contains this natural cleanser, it’s very good for removing grease and dirt from deep within your scalp without stripping it of moisture. 


Glycerin is used in shampoos to act as a humectant. These attract moisture to your strands, hydrating them and then preventing the moisture from escaping. 

This makes glycerin an excellent ingredient to use on low porosity hair, dehydrated hair, damaged hair, etc. 

Hydrated hair is generally more elastic and less prone to breakage, hence glycerin helps reduce hair fall this way. 

acure clarifying shampoo review

My Review of the Acure Ultra Hydrating Shampoo 

I have type 2b curls that are somewhere between wavy and straight and frizz has always been a challenge for me. Unfortunately I also have a low porosity, fine hair textures which means most leave-in conditioners for frizz-control shampoos leave my tresses weighed down and limp.

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So I was really excited to use the Acure Ultra Hydrating Shampoo as it promised to be lightweight. 

The first thing I noticed about this shampoo was the texture. It has a very liquidy, almost gel-like texture that makes it easy to spread through your hair. 

I applied it to thoroughly wet hair but it didn’t lather well at all. However, I expected this. 

There’s no sodium laureth sulfate or sodium laurly sulfate in this shampoo. I was also kind of surprised to see that the usual replacements for SLS and SLES such as Ammonium Lauryl Sulfate and Cocoamide MEA were also missing from here. 

I did kind of miss that “clean” feeling that comes with washing your hair with a more… shall we say harsher shampoo. However, this product is lightweight and won’t weigh your hair down much so I guess it was fine. 

The plus side to this is that if you have color-treated hair you can use this shampoo without a second thought. 

Overall, I love that the shampoo did work on my hair very well. My hair looked more plump, hydrated and less frizzy after just one use. 

My hair feels smooth but as the chief ingredients in this shampoo are aloe vera and argan oil they didn’t feel too heavy. 

As mentioned before, there is no artificial fragrance in this shampoo but what comes from the calendula, rosehip oil and pomegranate extract is this light, almost-fruity scent that I adored. 

Now coming to the price of the shampoo I place it somewhere in the mid range. I got the 8 Fl. Oz bottle of this shampoo online for $9.99. So it’s cheaper than stuff like Love Beauty and Planet but obviously more expensive than drugstore brands like OGX, L’Oreal, etc. 

However, I do think for a vegan, cruelty free brand that uses natural ingredients this shampoo is definitely worth the price. 

Pros and Cons of the Acure Ultra Hydrating Shampoo 

Here is a list of a few things that I liked and disliked about the Acure Hydrating Shampoo.

What I Liked 

  • Firstly I liked that the shampoo is completely sulfate free. It also doesn’t contain the lesser known but also harsh surfactants that are generally used in shampoos.
  • It doesn’t contain any artificial perfumes. There is no Parfum, Limonene, or Linalool here. So it’s absolutely great for people with sensitive scalps.
  • Despite hydrating my hair it’s very lightweight. It adds moisture to your strands and doesn’t just preserve existing moisture. 
  • The ingredients (such as aloe, argan oil, etc.) are very lightweight and do not weigh down hair. So it’s perfect for type 1 and type 2 hair.
  • The shampoo isn’t just made of organic ingredients, it’s also 100 percent vegan and cruelty-free. 

What I Disliked About The Shampoo

  • The Acure shampoo is a tad expensive. However, for the ingredients and formula used, I’m not surprised.
  • It doesn’t foam or lather well. So you might end up using more product than necessary.
  • The lightweight formula doesn’t make it suitable for hair textures like curly type 3b or 3c hair and African American hair. 
  • It won’t suit very dry or high porosity hair that needs rich, moisturizing ingredients to seal in hydration. 

How To Use The Acure Ultra Hydrating Shampoo 

I know. I know. Shampoos are all supposed to be used the same way, right? Actually, no. 

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Many people use shampoo entirely wrongly. 

A regular, non-sulfate-based shampoo isn’t supposed to be used on your hair strands, only your scalp. Yup! The scalp holds the hair follicles and needs cleansing regularly while your hair ends just need rinsing off.

If you use a lot of product in your hair, then you’ll need to wash your tresses with a clarifying shampoo once a week or fortnight (depending on your hair texture).

And this shampoo should be applied thoroughly as it’s meant to foam and lather and cleanse hair from root to tip.

The Acure Ultra Hydrating Shampoo is lightweight enough not to form buildup on your tresses and is gentle enough not to cause damage. So guess what? You can use this shampoo on your scalp and the ends as well. 

My Ratings For The Acure Ultra Hydrating Shampoo Ingredients 

Design & Packaging4/5
Ability to cleanse3.5/5
Fragrance & scent5/5
Hydrating Ability4.5/5


The Acure Ultra Hydrating Shampoo is a sulfate-free, paraben-free and chemical-free shampoo that contains vegan, organic ingredients. 

It is lightweight yet hydrating as it contains argan oil, aloe vera, and sea buckthorn extract as its chief ingredients. So I’d say it’s a great match for type 1 and type 2 especially if it is prone to frizz and low porosity. 

Being free of almost all harsh surfactants it’s also a great choice for color-treated hair. 

I think the price is mid range but very reasonable as the formula is excellent and the ingredients used are so gentle and natural.

This shampoo however, might not suit type 3b and 3c curls and natural, African American hair as these textures require something richer.

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