Aluram Moisturizing Shampoo Ingredients and review

Aluram Moisturizing Shampoo Ingredients + Review 2023

Check out the Aluram Moisturizing Shampoo reviews and also learn about its ingredients. Find out whether this Aluram Daily Shampoo is good for your hair type or not. 

The Aluram Moisturizing Shampoo went viral among Instagram influencers and Tiktok beauty gurus so I thought “let’s check out for myself what the hype is about”. 

So I bought this shampoo and decided to give it a try. I have straight hair that tends to get dry easily but also gets too greasy when I use shampoos with too many moisturizers.

And when I read that the base of the Aluram Moisturizing shampoo is coconut water and that it hydrates your hair instead of just coating it with moisturizers, I was instantly sold. 

Below, I have listed out and explained the shampoo’s ingredients and also given an overview of how the shampoo worked for my hair. Check it out! 

Aluram Moisturizing Shampoo Ingredients + Review 

Aluram Moisturizing Shampoo Ingredients

Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Persea Gratissima (Avocado ) Oil*, Adansonia Digitata (Baobab), Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Cocos Nucifera (Coconut) Oil*, Charcoal Powder, Biotin, Phospholipids, Lauryl Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Lactylate, PPG-3 Caprylyl Ether, Fragrance (Parfum), Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Limonene

*certified organic ingredients

Coconut Water

Coconut water is almost like an elixir of life as it is rich in several antioxidants, cytokinins, and minerals like magnesium, calcium and potassium that are important electrolytes.

These electrolytes help increase blood circulation to hair when coconut water is used in hair care products and hence might indirectly influence new hair growth. 

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The anti-inflammatory properties of coconut water also makes it a good remedy for dandruff and flaking on the scalp.

As coconut water is very hydrating it is excellent for nourishing dehydrated scalps or hair strands without making hair greasy. 

Sodium C14-16 Olefin Sulfonate

No, don’t get surprised. This ingredient is a “sulfonate” ; it’s not the same as sulfates. 

Yes, it’s a surfactant. But it’s much milder and doesn’t remove scalp’s natural oil or hair dye pigments from hair like sulfates do. 

It’s also an emulsifying agent and adds a lot of foam to the shampoo making it easier to use. 

I do feel like the surfactant is much better than sulfates. However, it’s still highly cleansing and might have a drying effect on scalps that are already dry or sensitive. 


Glycerin is used in shampoos to act as a humectant. These attract moisture to your strands, hydrating them and then preventing the moisture from escaping. 

This makes glycerin an excellent ingredient to use on low porosity hair, dehydrated hair, damaged hair, etc. 

Hydrated hair is generally more elastic and less prone to breakage, hence glycerin helps reduce hair fall this way. 

Avocado Fruit Extract

Avocado is rich in proteins and nutrients like biotin, vitamin B5, vitamin E and several omega fatty acids that help replenish hair’s lost protein, repairing damage and leaving it smooth and strong.

These nutrients are essential for the development of keratin in hair cells and also the production of collagen that gives hair strand its elasticity. 

Sea Buckthorn Oil

Sea Buckthorn oil helps clarify hair as it contains lipids and fatty acids that act as surfactants and remove excess greasiness from hair. 

These lipids along with another compound called sterols help moisturize dry skin and improve its elasticity. 

According to a study, sea buckthorn also has anti-inflammatory properties that help control symptoms of eczema. So it makes an excellent addition to hair care products targeting dry, itchy, flaky or sensitive scalps. 

Coconut Oil (Cocos Nucifera)

Coconut oil is one that is rich in nutrients that can help nourish the hair from within. When coconut oil enters into the hair follicles, it can strengthen the hair follicles and prevent hair fall.

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Using coconut oil infused shampoo on the hair can help make the hair feel soft and smooth, thereby acting like a hair conditioning agent and prevent the hair from becoming dry. It can help reduce hair damage like breakage, split ends and frizziness.

Our hair is made up of a protein called keratin and over time, it gets naturally depleted. Coconut oil can help reduce and prevent this loss of protein from our hair.

Coconut oil can also help reduce scalp conditions like dandruff and flaking and prevent scalp dryness and itchiness, as it has antifungal and antibacterial properties.

Ingredient NamesWhat It Does
Cocos Nucifera (Coconut) WaterMoisturizer/​humectant
Sodium C14-16 Olefin SulfonateSurfactant/​cleansing
Cocamide MIPASurfactant/​cleansing, Viscosity Controlling, Emulsifying
Sodium Lauroyl Methyl IsethionateSurfactant/​cleansing
Cocamidopropyl HydroxysultaineSurfactant/​cleansing, Viscosity Controlling
GlycerinSkin-Identical Ingredient, Moisturizer/​humectant
Persea Gratissima (Avocado ) Oil*Antioxidant, Emollient
Adansonia Digitata (Baobab)
Fruit Oil*
Sclerocarya Birrea (Marula) Seed Oil*Emollient
Hippophae Rhamnoides (Se Buckthorn) Oil*Antioxidant, Emollient
Cocos Nucifera (Coconut) Oil*Emollient, Perfuming
Charcoal PowderAbrasive/​scrub
PhospholipidsSkin-Identical Ingredient, Emollient
Lauryl GlucosideSurfactant/​cleansing
Decyl GlucosideSurfactant/​cleansing
Cocamidopropyl BetaineSurfactant/​cleansing, Viscosity Controlling
Sodium Cocoyl IsethionateSurfactant/​cleansing
Sodium Lauroyl LactylateEmulsifying
PPG-3 Caprylyl EtherSolvent
Fragrance (Parfum)Perfuming
Guar Hydroxypropyltrimonium ChlorideViscosity Controlling
Sodium Methyl Oleoyl TaurateSurfactant/​cleansing
Trisodium Ethylenediamine DisuccinateChelating
Citric AcidBuffering
Benzyl AlcoholPreservative, Perfuming, Solvent, Viscosity Controlling
Benzyl SalicylatePerfuming
Hexyl CinnamalPerfuming
LimonenePerfuming, Solvent

My Review of the Aluram Moisturizing Shampoo

Can a shampoo straddle the perfect line between being hydrating and cleansing? Well, apparently this shampoo can! 

I was so not disappointed after using this shampoo which was a pleasant change. I think the $18 I spent for the 355ml of this bottle of shampoo was totally worth it. 

My hair had never felt as clean or voluminous. I simply adored the textured. 

It had a great slip and lathered on my hair pretty easily. However, it didn’t strip moisture at all. Even my colored hair was safe as I didn’t notice any hair dye fading. 

If you have an oily scalp and dry ends I guess this product will be perfect for you. It is clarifying enough to clean your scalp well and remove any excess grease or buildup. 

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But it is also very gentle on hair. I actually think it helped control a bit of redness and itching that I had on my scalp after my previous hair coloring session. So I have no complaints. 

I also liked the scent on this shampoo, but full disclosure. It does contain artificial perfumes and limonene. So it might not suit people who have severe scalp issues like eczema or psoriasis.

Also, the shampoo is a bit too lightweight. This means, it won’t be moisturizing enough for use on curly type 3 and coily type 4 hair. 

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Should You Only Use Aluram Moisturizing Conditioner With This Shampoo?

The Aluram Shampoo is very hydrating and helps add moisture content to your hair without making it too greasy. It also helps clarify hair without the use of sulfates and other harsh surfactants. So essentially it helps clean your hair of all grease, product buildup, etc. leaving it in  a fresh state.

I would suggest going for the Aluram Moisturizing Conditioner or Aluram Daily Conditioner itself after using this shampoo.

This particular conditioner also contains coconut water as base and hence functions as a humectant and an occlusive (adds water to hair and then seals the water in too).

But most importantly the conditioner doesn’t contain silicones which can lead to buildup on hair and is easily washable. 

aluram daily shampoo reviews

Pros and Cons Of the Aluram Shampoo

What I Liked:

  • The shampoo is not only sulfate-free it also doesn’t contain parabens, DMDM Hydantoin, mineral oil and other harmful chemicals 
  • It’s formula is completely vegan and cruelty free
  • It hydrated my hair without leaving it oily-looking
  • It also cleanses hair very well adding volume to it (and this is without sulfates!)

What I Disliked:

  • The shampoo won’t suit curly hair or African American hair textures
  • It contains Limonene (a type of artificial fragrance) so it might not suit scalps with eczema, inflammation, etc. 
  • It can be a bit expensive 

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My Ratings For The Aluram Moisturizing Shampoo

Design & Packaging4.5/5
Ability to cleanse4.5/5
Fragrance & scent3.5/5
Hydrating Ability5/5


The Aluram Shampoo is a bit expensive but totally worth the price. Especially if you have straight/wavy hair with oily scalp and dry ends.

It is very hydrating but doesn’t make hair greasy. In fact, it clarifies excess greasiness, buildup from hair leaving it voluminous. 

But the downside to the shampoo is that it contains added perfumes which makes it a bit harsh on scalps that are very sensitive. 

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