best shampoos for white hair

10 Best Shampoos For White Hair 2024 | Minimize Brassiness on Gray And Silver Hair

In my article below I have reviewed the best shampoos for white hair and included purple shampoos that reduce yellowness on silver-white and greyish-white hair.

White hair is the current fashion trend. But if you want shiny, silvery tresses, it’s essential to use the best shampoos for white hair to keep them healthy.

The products contain blue or violet pigments that help cancel out the coppery or yellowish tones in your hair. They also bring out the brightness of your silvery-white hair and add a lovely shine to them.

Here are the best ones!

Shampoos For White HairWhy We Like ItChief Ingredients
Aveda Blue Malva ShampooNatural IngredientsMalva Extract
Aloe Vera
Willow Bark
Sweet Almond Oil
Matrix Total Results So Silver ShampooAdds ShineSLS
Salicyclic Acid
Citric Acid
Purple Pigment
Amika Bust Your Brass Cool Blonde ShampooAntioxidant FormulaWild Cherry Bark Extract
Sea Buckthorn Berry
Omega 7
Clairol Shimmer Lights ShampooTones Silver-White HairSLS
Citric Acid
Salicylic Acid
Hydrolyzed Vegetable Protein
Klorane Anti-Yellowing Shampoo With CentauryGentle on Sensitive ScalpsSLS
Centaury Extract
L’oreal Serie Magnesium Silver Neutralizing ShampooRich, Purple PigmentsSLS
Citric Acid
Salicylic Acid
Hydrolyzed Vegetable Protein
Violet Dye
Sachajuan Silver ShampooUV Protect FormulaSLS
Violet Dye
Philip Kingsley Pure Silver ShampooHydrating for Dry HairSLS
Hydrolyzed Wheat Protein

I prefer the Amika Bust Your Brass Cool Blonde Shampoo for white hair as it is completely sulfate-free and paraben-free. It has a antioxidant based formula that helps repair damage on hair while toning it and removing yellowness at the same time.

Here is a comparison between some of the top shampoos for white hair I’ve tried out:

Properties / Shampoos For White HairAveda Blue Malva ShampooMatrix Total Results Purple ShampooAmika Bust Your BrassShampooClairol Shimmer LightsShampooKlorane Anti-YellowingShampoo
Toning Brassy Hair4/54.5/54/54.5/54.5/5

Why You Should Trust Haireveryday?

The author of this article, Leah Marie Priest has a degree in Cosmetology with years of experience in dealing with hair care, scalp care, and hairstyling. As someone who extensively deals with all kinds of hair textures, products, styling methods and more, hair Leah Marie knows what kind of products and procedures suit each hair type and person. We have also tested these hair products and processes ourselves to provide you an unbiased review about every product. Each of our articles are also reviewed by a team of medical professionals so that you get the most accurate and expert-reviewed information.

Top Shampoos For White Hair 2024

Check out our list of the best shampoos for white hair below!

Aveda Blue Malva Shampoo

Best Shampoos For White Hair Overall

best shampoo for white hair turning yellow

I had a lot about the Aveda Blue Malva shampoo, so I was excited to use it. And I can safely say that it’s one of the most amazing shampoos for white hair.

It did not only help maintain the silvery tones on my freshly dyed white hair, but it also keeps my tresses soft. 

This was probably because the cleanser contains ammonium sulfate instead of the harsh SLES and SLS, it’s great for sensitive scalps too as stated by the National Center for Biotechnology Information.

I also liked that despite having purple pigments that help cancel out the brassiness in your hair, this shampoo lathers white. So I didn’t have to worry about staining my shower or my hands while shampooing.

I was also surprised by the lovely aroma of ylang-ylang, lemon, and eucalyptus. 

My hair was already feeling dry and damaged due to the bleach and hair dye. And I appreciated that the shampoo comes packed with herbal ingredients like sweet almond oil and cherry bark extract as it added moisture to my dull, dry, and damaged strands.

A lot of our readers would love to know that the Aveda shampoo for white hair doesn’t test on animals either. And its formulation is 100 percent vegan.  

So I really give it extra points for the eco-consciousness!

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  • Contains almond oil that nourishes dry, white hair
  • It contains mostly herbal ingredients making it safe on skin
  • The formula is vegan-friendly and doesn’t test on animals


  • It’s very nourishing but it won’t suit oily scalps
  • There’s still a milder form of surfactants present, so it can strip hair dye
  • The shampoo is more expensive than others on this list


  • Cleansing Power – 4/5
  • Color Protect – 3.5/5
  • White Hair Brightening – 4.5/5

Who It’s For – People with dry, white hair

Related: Toning shampoos To Reduce Grey Hair

Matrix Total Results So Silver Shampoo

Best Professional Shampoos For White Hair

what's the best shampoo for white hair

The next product I tried for my white, silver-toned hair is the Matrix Total Results So Silver Shampoo. I was told that this shampoo is gentle enough for everyday use. But no, absolutely not!

I was super-disappointed to see that shampoo contains sulfates. So I would suggest you only use it once a fortnight as a clarifying shampoo and toner.

It works really well as a toning shampoo. I found that it removed any yellow tones on my hair right after the first wash.

If you have bleached your naturally black or brunette hair to a silvery-white tone, this is the perfect shampoo for you. I think it works better with bleached hair than naturally white strands.


  • Good for bleached hair as it neutralizes brassy tones


  • Contains sulfates that can strip hair dye and moisture
  • Contains silicones that weigh down hair in the long run


  • Cleansing Power – 4.5/5
  • Color Protect – 2.5/5
  • White Hair Brightening – 4/5

Who It’s For – People with bleached white hair

Amika Bust Your Brass Cool Blonde Shampoo

Best Damage-Control Shampoos For White Hair

best shampoo to get rid of grey hair

The shampoos I’ve tried previously, especially the Matrix Purple Shampoo was more suited to dyed silver-white hair.

So I was looking for something that would remove the brassy tones from dyed hair and the yellow dullness from my naturally grey strands.

And I was so glad I found this Amika shampoo! That’s not all, this shampoo is super nourishing too.

I really liked that this formula contains ingredients like sea buckthorn berry, vitamin A, C, and E, and several antioxidants. Which was surprising as most toning shampoos or purple shampoos do not have very nourishing formulas.

If your hair has gone white due to premature greying, this extra dose of care definitely helps too!

I’ve noticed that my dyed silver hair looks very damaged right after a bleach job. So you the nourishing ingredients help with damage control as well.


  • Good for poeple looking for a vegan formula
  • Nourishing plant ingredients that actually prevent premature greying
  • There’s no sulfates, so it’s gentle on sensitive scalp


  • The shampoo is very expensive


  • Cleansing Power – 4.5/5
  • Color Protect – 4.5/5
  • White Hair Brightening – 4.5/5

Who It’s For – People with sensitive scalps

Clairol Shimmer Lights Shampoo

Best Shampoos For White Hair And Blonde Hair

best shampoo for natural white hair

I had heard a lot about the Clairol Shimmer Lights shampoo for white hair and it’s actually cult-favorite. And I’m glad I tried it because of how shiny and silky it left my tresses.

Also that’s not all, this is a 2-in-1 toner and shampoo so it helped removed the brassy tones from blonde/silver hair too.

The main difference I could see between this and the Matrix shampoo is that this one is completely sulfate-free. So it’s very mild.

But unlike the Amika shampoo it isn’t very nourishing. Also, the fragrance is another great bonus.

It’s not too strong but very refreshing. But this does mean that folks with more sensitive scalps might not like this product much. 

If you want to rock that salt and pepper look, this shampoo is perfect for getting rid of those annoying yellow highlights from your white hair. 


  • Neutralizes brassy tones, so its good for bleached hair
  • It’s a toning shampoo that adds shine


  • Contains silicones that can cause build-up on hair
  • Contains alcohol that can dry your hair in long run


  • Cleansing Power – 4.5/5
  • Color Protect – 4/5
  • White Hair Brightening – 4.5/5

Who It’s For – People with dull white/silver hair

Klorane Anti-Yellowing Shampoo With Centaury

Best Shampoos For White Hair And Sensitive Scalps

shampoo for white hair that is not purple

It’s rare to see shampoo that is nourishing, is good at toning white or silver hair, and is suitable for sensitive scalp types. But the Klorane Anti-Yellowing Shampoo has me amazed. 

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I absolutely dig its non-irritant formula. There’s no silicones, or parabens in this shampoo. So it’s lightweight and doesn’t weigh down hair.

I liked that the formula contains centaury extracts instead of artificial colorants that usually give purple shampoos their blue-violet tint. 

And despite it being so mild and gentle, its blue pigments do the job of canceling out yellowness from silvery-white hair amazingly well. 

I just had one complaint, and it was this shampoo contains sulfates. So I wouldn’t recommend using it everyday or on scalps that are dry or sensitive.


  • Cancels out yellow from both bleached and natural silver hair
  • Uses natural pigments for violet dye that doesn’t irritate scalp


  • Contains SLS so it can strip hair dye and moisture from scalp


  • Cleansing Power – 4/5
  • Color Protect – 3.5/5
  • White Hair Brightening – 4.5/5

Who It’s For – People with oily, white hair

Related: Color protecting Shampoo For Dark Hair

Redken Color Extend Graydiant Shampoo

Best Shampoo For Salt And Pepper Hair

shampoos for white hair

I think the Redken Graydiant Shampoo is the best color depositing shampoo for gray hair that I’ve used. And for good reason too!

It not only kept the brassiness out of my greys, but it also helped nourish my strands. 

The shampoo claims to have a formula that comes packed with amino acids that strengthen the hair. Smart move, considering hair can get damaged with repeated dying, bleaching, and coloring. 

But I didn’t notice anything out of the ordinary with this shampoo. In fact, it’s very similar to Matrix and Joico Purple shampoos!

In fact, I noticed this shampoo has a very strong purple pigment.

I suggest rinsing your hair thoroughly, as this color depositing shampoo can leave behind a purple cast. 


  • Good for reparing hair as it has amino acids
  • Cleanses oily scalps as it has a very clarifying formula
  • Removes brassy tones from grey hair


  • Contains sulfates that can dry your hair
  • Expensive when it has a similar formula to Matrix


  • Cleansing Power – 4.5/5
  • Color Protect – 4.5/5
  • White Hair Brightening – 4.5/5

Who It’s For – Oily white hair

Related: Shampoos For Blue-dyed Hair

L’oreal Serie Magnesium Silver Neutralizing Shampoo

Best Purple Shampoos For White Hair

best silver shampoo for white hair

L’oreal is one of the top brands for hair care. And this silver shampoo doesn’t disappoint either.

As the name suggests, this product contains magnesium, along with several anti-yellowing agents that help remove brassy tones from grey or white hair. 

And while the shampoo itself has a rich, dark purple color, it lathers white and doesn’t leave your hands or scalp stained at all. 

We also liked how shiny your tresses look after using this shampoo. A huge shoutout for that. 


  • Tones hair and adds shine to color-treated white/silver hair
  • Removes yellowness so it’s good for natural blonde/white hair
  • Doesn’t stain skin or shower like most purple shampoos do


  • Contains sulfates and alcohol that are harsh on scalp


  • Cleansing Power – 4/5
  • Color Protect – 3/5
  • White Hair Brightening – 4/5

Who It’s For – People with naturally grey or white hair

Sachajuan Silver Shampoo

Best UV Protect Shampoos For White Hair

best clarifying shampoo for white hair

One of the top reasons why the yellowish, brassy tones appear on grey or white hair is due to exposure to UV rays. So we’re glad this Sachajuan shampoo offers UV protection.

It protects your silver-blonde dye job from losing its sheen. And if you’ve got naturally white hair, it prevents the warm tones from appearing too. 

The shampoo comes with Ocean Silk Technology. So if you’ve got dry hair, this one is super-hydrating and the top shampoo for you. 

Another thing we liked is that despite being so nourishing, it’s not heavy. So it actually adds volume to your tresses instead of weighing them down. 


  • Lightweight ingredients do not weigh down tresses
  • Adds volume to hair as it removes buildup
  • Good for oily scalps as it’s very clarifying


  • Contains sulfates that can strip dye and moisture from hair
  • Expensive compared to other shampoos


  • Cleansing Power – 4.5/5
  • Color Protect – 3/5
  • White Hair Brightening – 4/5

Who It’s For – People who want voluminous hair

Philip Kingsley Pure Silver Shampoo

Best Frizz-Control Shampoo For White Hair

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best anti yellow shampoo for white hair

The best thing about this Philip Kingsley shampoo is that it helps not just with maintaining your white hair, but it’s also great for reducing frizz. 

There are obviously violet pigments that counteract the dullness on your dyed or natural white hair. But the real hero is the hydrolyzed wheat protein that helps control static and reduces frizz. 

This shampoo is also great for folks with itchy scalps or with conditions like psoriasis, as it’s got lavender essential oil that helps soothe the skin. 

And surfactants used in the shampoo are coconut-based cleansers (Cocamidopropyl Betaine). So you won’t have to worry about any sulfates hurting your hair.

The shampoo is also free of any animal-derived ingredients. 


  • No sulfates or any harsh surfactants that can dry or strip hair of dye
  • Good for people with scalp problems as it has anti-inflammatory ingredients
  • Vegan formula doesn’t test on animals


  • Expensive than most silver shampoos


  • Cleansing Power – 4/5
  • Color Protect – 4.5/5
  • White Hair Brightening – 4.5/5

Who It’s For – People with frizzy white hair

How to select the best shampoo for white hair – A buying guide

shampoos for white hair

Before buying a shampoo for white hair, take a look at the following factors:

Purple shampoos – It doesn’t matter if your hair is naturally greying or you have dyed it white. Sometimes, the grey strands tend to looked yellowed and dull.

If you have naturally dark hair which you have dyed white, you’ll need to bleach it first. This can leave your tresses with a brassy, reddish tone.

So look for purple shampoos when you are looking for a shampoo for white hair. These products contain purple or violet pigments which cancel out the reddish and yellow notes from your white hair.

UV Filters – If you have dyed your hair white, it’s necessary to keep the hair color protected. And the biggest enemy to your silver hair dye is sun damage. UV radiation can make your hair color fade.

So you can get shampoos that are specially formulated color-treated hair. These contain UV filters that protect your hair color from fading.

Colour-depositing shampoos – A lot of people take pride in their white hair. Others will cover them up. Both are right and up to you. But if you’re looking for a shampoo to cover white strands, a colour-depositing shampoo might be a good choice.

These shampoos come with dye pigments that deposit themselves on the cuticles of your strands, changing their colour.

If you have white hair you want to cover up, you can get a color-depositing shampoo in a tone similar to your hair color.

FAQs – Best shampoos for white hair

How do I keep my white hair bright and shiny?

If you want to keep your silver tresses from turning yellow and want to keep your white hair white, follow these tips:
Always use a sulfate-free, silver, or purple shampoo
Try getting silver highlights
Protect your tresses from UV rays if you’re going out
Use a swimming cap to protect your tresses from the chlorine in the pool
Reduce the amount of heat styling products (straightening and perming)

What are some color depositing shampoo for gray hair I can use?

Unlike the top shampoos for white hair given here, a color depositing shampoos doesn’t just remove brassiness from your tresses.
It actually works like a hair dye and adds color pigments to your strands. Some of the best color depositing shampoo for gray hair include:
Punky Colour 3-in-1 Depositing Shampoo
John Frieda Brilliant Brunette Visibly Deeper Color Deepening Shampoo
Joico Color Infuse Red Conditioner

What will take the yellow out of white hair?

The best way to take yellow tones out of white hair is to use a purple shampoo (or a silver shampoo).
These products have violet-colored pigments that cancel out brassy, yellow tones on your hair.
The Aveda Blue Malva Shampoo is among the best shampoos for white hair if you want to remove yellow tones.

Should I use silver shampoo or purple shampoo for white hair?

There is actually no difference between a purple shampoo and a silver shampoo.
Some products are marketed as silver shampoo while others are given the name purple shampoo. But they both refer to the same product. 
It’s called a silver shampoo because the product is designed for silver (or white/grey) hair.
And purple shampoos are called so because the actual color of the product is violet or purple as this is the shade that cancels out yellow. 

These amazing products help remove the dullness and unsightly coppery and yellowish tones from your tresses.

And they leave your hair soft and shiny! It doesn’t matter if you’ve chosen to dye your hair a fashionable silver or are now loving your naturally grey hair.

The best shampoos for white hair keep your locks well-maintained.

Also Read:

Shampoos that can lighten dyed hair

Best dry shampoo for colored hair

Best leave in conditioner for bleached blonde hair

Aveda Blue Malva Shampoo

The best shampoos for white hair reduce brassy undertones and yellowness. The Aveda Blue Malva shampoo is sulfate-free and great for all hair types.

Product SKU: LOB28T7BNS2

Product Brand: Aveda

Product Currency: USD

Product Price: $54.77

Price Valid Until: 2023-06-04

Product In-Stock: InStock

Editor's Rating:


  • The shampoo is sulfate-free
  • It contains natural purple dye
  • The shampoo removes yellowness from white hair


  • The shampoo is expensive
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