pattern hydration shampoo ingredients and review

PATTERN Hydrating Shampoo Ingredients + Review 2023

As I was growing up, every day felt like a bad hair day with my bushy curls which often got comments like- ‘Don’t you try brushing it out?’

So, you wouldn’t blame me if I say that my tangled curls often killed my mood every time I looked into a mirror.

Throughout my teen years, I used shampoos that contained sulfates and paraben that stripped my hair of its natural strength and moisture.

As a  type 3  naturalista with curls, it is an understatement to say that my hair is thirsty for moisture and hydration. 

Also, I have been dying my hair strawberry blonde for the past three  years so I needed an intense hydrating shampoo to provide moisture and definition to my curls. 

I was intrigued to try the Pattern Hydrating Shampoo by Tracee Ellis Ross which ensures to take care of coily and curly hair types like myself.

PATTERN Hydrating Shampoo Ingredients and Review

Key Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cellulose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool

PATTERN Hydrating Shampoo ingredients
Ingredient NamesWhat It Does
Aqua (Water, Eau)Solvent
Sodium C14-16 Olefin SulfonateSurfactant/​cleansing
Cocamidopropyl BetaineSurfactant/​cleansing, Viscosity Controlling
PropanediolSolvent, Moisturizer/​humectant
Glycol DistearateEmollient, Emulsifying, Viscosity Controlling
Argania Spinosa Kernel OilAntioxidant, Emollient
Cocos Nucifera (Coconut) OilEmollient, Perfuming
Mel (Honey, Miel)Soothing, Moisturizer/​humectant, Antimicrobial/​antibacterial
Melaleuca Alternifolia (Tea Tree) Leaf OilSoothing, Anti-Acne, Antioxidant, Antimicrobial/​antibacterial, Perfuming
Olea Europaea (Olive) Fruit OilAntioxidant, Emollient
Persea Gratissima (Avocado) OilAntioxidant, Emollient
Ricinus Communis (Castor) Seed OilEmollient, Perfuming
Simmondsia Chinensis (Jojoba) Seed OilEmollient
Butyrospermum Parkii (Shea) ButterEmollient, Viscosity Controlling
Aloe Barbadensis Leaf JuiceSoothing, Moisturizer/​humectant
Prunus Amygdalus Dulcis (Sweet Almond) OilEmollient
Glycine Soja (Soybean) OilEmollient, Perfuming
Glycine Soja (Soybean) SterolsEmollient
GlycerinSkin-Identical Ingredient, Moisturizer/​humectant
PhospholipidsSkin-Identical Ingredient, Emollient
Guar Hydroxypropyltrimonium ChlorideViscosity Controlling
HydroxyethylcelluloseViscosity Controlling
Lauryl Lactyl LactateViscosity Controlling
PEG-150 DistearateEmulsifying, Surfactant/​cleansing, Viscosity Controlling
Parfum (Fragrance)Perfuming
Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol
CelluloseViscosity Controlling
Citric AcidBuffering
PEG-150 StearateSurfactant/​cleansing
Disodium EDTAChelating
PEG-1MViscosity Controlling
Stearic AcidEmollient, Viscosity Controlling
Sodium HydroxideBuffering
Sodium AcetateBuffering
Potassium SorbatePreservative
Sodium BenzoatePreservative

Sodium C14-16 Olefin Sulfonate

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No, don’t get surprised. This ingredient is a “sulfonate” ; it’s not the same as sulfates. 

Yes, it’s a surfactant. But it’s much milder and doesn’t remove scalp’s natural oil or hair dye pigments from hair like sulfates do. 

It’s also an emulsifying agent and adds a lot of foam to the shampoo making it easier to use. 

I do feel like the surfactant is much better than sulfates. However, it’s still highly cleansing and might have a drying effect on scalps that are already dry or sensitive. 

Cocamidopropyl Betaine

Cocamidopropyl Betaine or CAPB is a type of cleanser that is derived from coconut oil. 

It’s often used in shampoos in place of harsh surfactants like Sodium Laureth Sulfate and Sodium Lauryl Sulfate. Both of which can strip hair dye, remove moisture and irritate scalp skin.

CAPB however is milder and gentler and even has moisturizing properties. 

Most sulfate-free shampoos do not lather well or clean hair very thoroughly but as the Videri shampoo contains this natural cleanser, it’s very good for removing grease and dirt from deep within your scalp without stripping it of moisture. 

pattern shampoo reviews


Glycerin is used in shampoos to act as a humectant. These attract moisture to your strands, hydrating them and then preventing the moisture from escaping. 

This makes glycerin an excellent ingredient to use on low porosity hair, dehydrated hair, damaged hair, etc. 

Hydrated hair is generally more elastic and less prone to breakage, hence glycerin helps reduce hair fall this way. 


Biotin is a type of vitamin also known as Vitamin B7 or Vitamin H. There has been a lot of noise in the beauty industry these past few years about this vitamin. 

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From vitamin gummies to supplements to hair products, biotin was everywhere. And for good reason too.

There has been considerable research to establish that biotin helps hair growth and reduction of brittleness of hair and nails. 

It is in fact the building block for a lot of the hair cells and helps add thickness and strength to your individual hair strands. 

In fact there was a study conducted in 2012 to show the effectiveness of biotin in promoting hair growth. Two groups of subjects were given oral biotin supplements and a placebo respectively. 

The study showed that the group of women who had been taking biotin supplements showed much improvement in hair growth. 

pattern hydration shampoo review

My Review Of The Pattern Hydrating Shampoo

I was excited to try this shampoo because it claims to be a gentle, moisturizing hydration shampoo that gently cleanses the scalp and removes any buildup and dirt without stripping off the moisture. 

The brand first caught my eye when I saw it in the Sephora store with its eye-catching design , elegant packaging and hallmark branding.

What I loved about this shampoo and what you will too is the fact that it is travel friendly and is designed for hair types, patterns and textures.

 I also did some research and admire that the brand is cruelty free and comes in recyclable packaging.

So, here is my experience using the shampoo-

is pattern shampoo good for hair

Ingredients:  I knew that this was no ordinary shampoo because it is a clear formula that includes-aloe leaf juice, biotin and jojoba oil.

The biotin ingredient is a hair-strengthening form of vitamin B, and another thing I loved was the slight hint of coconut and argan oil. The shampoo is free from parabens and SLES/SLS and other harsh chemicals. It’s no wonder I could actually feel the shampoo softening my hair as I washed it.

Texture & Scent:

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The Pattern Hydration  shampoo has a very liquidy,  creamy and good lather which isn’t sticky or oily, so that’s a relief.  The lovely blend of the above ingredients gave the product a  warm and rich coconut scent that was not  too overpowering and stayed locked  into my curls.

pattern shampoo review

Cleansing Ability: 

After fully washing out the shampoo I was starstruck and shocked with just how moisturized my hair felt because usually after I shampoo my hair, it has a very dry and wet texture. So, this shampoo felt very smooth as though I applied my conditioner, so I was super impressed.

Size & Price: 

I ordered my bottle which was 3oz which was 9 dollars on Sephora.

Pros and Cons Of the Pattern Shampoo

is pattern shampoo good

What I liked-

  • Hair felt clean and hydrated
  • Pleasant smell and fragrance
  • Curls look frizz free
  • Lathers nicely

What I disliked-

  • Hair felt dry after sometime
  • I did experience little hair loss

Related: Hims Thick Fix Shampoo Ingredients + Review

How to Use PATTERN Hydrating Shampoo?

I started detangling my hair by using a wide-toothed comb, then I added a coin-sized amount of the Hydration Shampoo into my scalp. 

I really couldn’t get over how nice and fresh the shampoo smelled, something you don’t always find in shampoos formulated for textured hair. 

Once my hair was sufficiently coated, I kept my hair locked in a shower cap while my hair marinated a bit.

After three minutes, I rinsed it off thoroughly and used a leave-in conditioner. 

At the end, my hair felt squeaky-clean but also super hydrated and soft. The shampoo helped bring my hair back to life from a vulnerable state.

I mainly focused on the dry parts of my hair and sectioned it properly using my comb  so I could apply the product nicely to the  alternate textures closer to my scalp.

For the best results, make sure to section your hair before you begin washing it. For detangling, I always use my regular wide toothed comb. You can pair this shampoo with the Pattern Beauty Leave-In Conditioner if you would love to maintain hydration throughout the day.

PATTERN Hydrating Shampoo Ratings

Texture 3.8/5
Cleansing ability4/5


All in all, the results of the shampoo left me very satisfied. My curls look more defined and my hair never felt softer.

Based on my results, it is safe to say that I have found my shampoo, but if you are someone that struggles with maintaining volume, I would recommend trying another shampoo or combining Pattern with other products that help maintain that natural bounce.

Overall, if you are looking for a shampoo  that will give you  a lot of hydration, less breakage, and high shine, then this is definitely something worth trying! 

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