Maui Shampoo vs. Shea Moisture Comparison

Maui Shampoo Vs. Shea Moisture Comparison 2024 | Which Hair Care Brand Is Better?

Wondering about Maui Shampoo vs Shea Moisture for your dry and frizzy hair? In this article, you will be able to compare Maui Shampoo vs. Shea Moisture. Read on to find out the key differences between the two and make a wise decision.

With two of the best hair care brands before you, it can be a difficult choice to select just one. Which one is better?

Although I was already familiar with some of these products in the past, I decided to be a little adventurous and test out two shampoos which I was extremely happy with the results

Why You Should Trust Haireveryday?

The author of this article, Amy Angelos has a degree in Cosmetology from The Salon Professional Academy in San Jose, California with 10 years of experience in dealing with hair care, scalp care, and hairstyling. As she is adept at styling hair of various textures from straight, wavy to curly and African American, Amy knows what kind of products and procedures suit each hair type and person. Our Editor Leah Marie Priest has also tested these hair products and processes and fact checked this article to give you an unbiased review about every product. Each of our articles are also reviewed by a team of medical professionals so that you get the most accurate and expert-reviewed information.

Maui Shampoo vs. Shea Moisture

Who Are Maui?

Maui Moisture is dedicated to making hair products that are inspired by active natural ingredients such as aloe vera and pre-coconut water found on tropical islands like Maui to enhance moisture in all types of hair.

It was founded in 1987 by Todd Christopher and was specifically designed to address those with curly end needs.

Since 2016, the brand has been under Johnson & Johnson and is focused on creating products that are free of silicones, parabens, and any other harsh chemicals.

Maui Shampoo vs. Shea Moisture

What I personally love about this brand is the company’s packaging style which embodies a very sunny Hawaiian beach life vibes seen throughout their merchandise and marketing campaigns.

A variety of products are focused on those blessed with curls, waves and coils, there is even a curl guide on their website to help you find the right product.

They have always received positive reviews from customers and are quite reasonably priced.

Who Are Shea Moisture?

The company was founded in 1991 by Liberians named Nyema Tubman and Richelieu Dennis and his mother Mary Dennis, in Harlem.

Nyema and Dennis were both a part of the Liberian Diaspora to the United States and they founded the company inspired by Dennis’s grandmother, a young mother of four and an entrepreneur named Sofi Tucker, sold shea butter, African black soap and other homemade beauty products in 1912 in a place called  Sierra Leone. 

Shea Shampoo

What I personally love about this brand is the fact that in addition to investing in high-quality products, with each purchase you make, it goes towards supporting their mission of reinvesting back to their communities.

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There are also no harsh chemicals such as parabens, sulfates, phthalates, mineral oils, petroleum and so no. They also are against animal testing too.

Comparing the Two Brands

Key Ingredients-

The ingredients commonly found in Shea moisture products is water,  coconut fruit juice is another main ingredient then added with water, shea butter, glycerin and coconut oil.

Glycerin is also seen on skin care products as it helps the hair retain moisture and prevents it from getting frizzy. The prominent natural ingredients the brand uses is coconut oil and shea butter which are actually rich in fatty acids and known for moisturizing properties.

I like how the alcohol they use is not the drying one because it is cetearyl alcohol. This has to soften properties that stabilize and keeps the ingredients bound together. 

Maui Moisture also uses aloe water or leaf juice which is beneficial for moisturizing skin and hair as well as contains repairing properties to keep your hair healthy and soft.

Shea products

Coconut oil and glycerin are also prominent ingredients that are used to keep the hair from losing moisture.

It also has shea butter, castor oil and papaya fruit extract that work hand in hand to control frizziness and of course, the Cetearyl alcohol binds ingredients together and adds moisture.

Line of Products-

Shea Moisture offers a wide range of products such as shampoos, conditioners, hair treatments, leave-in conditioners, hair masks, stylers suitable for type 1, type 2, type 3 and type 4.

Maui Moisture also has an exclusive range of products such as shampoos, conditioners, hair masks and treatments, leave-in conditioners, hair stylers, and so on suitable for straight hair, wavy, curly hair and coils.


Both brands are reasonably priced with prices starting from approximately 4 dollars for Maui moisture and 6 dollars for Shea moisture.

Brand Ethics-

Shea Moisture partners with women-led co-ops located in Northern Ghana to empower them and source their shea butter. The brand also continues to create wonderful opportunities for women with educational programs, events and investment funds.

shea moisture leave in conditioner

Maui Moisture also are committed to the integrity of their products and do not believe in animal testing and are one hundred percent cruelty-free.

Maui Moisture Heal and Hydrate + Shea Butter Shampoo vs Shea Moisture Raw Shea Butter Moisture Retention Shampoo

There are a lot of factors to consider when it comes to choosing the right shampoo. Personally, I can’t seem to control my unwanted frizz since it’s always a constant battle for me at all times of the year.

shea moisture face wash

The Maui Moisture Heal & Hydrate + Shea Butter Shampoo claims to be an ultra-nourishing formula that helps in intense hydration, thus leaving your hair softer with a healthy-looking glow. It is ideal for tight curls and safe for color-treated hair

The Shea Moisture Raw Shea Butter Moisture Retention Shampoo is a deep hydrating shampoo recommended for 3A and 4 C types of hair textures and is great for damaged, dry and transitioning hair.

shea moisture hair mask

It is designed to seal in the moisture and replenish dehydrated strands, restore hair shine and rebuild your hair elasticity. 

The Maui shampoo comes in an elegant purplish opaque bottle with a golden cap which, is leakage-proof. I loved the size which isn’t too bulky and is perfect for traveling. The texture felt light in my hand and the hair.

It has a sort of extra creaminess that’s very soft to the touch. It made my strands feel very soft while my hair was wet which I found extremely impressive and novel compared to other shampoos I tried in the past. 

The Shea shampoo comes in a 13 fl oz, 384 ml bottle which looks similar to The Body Shop bottles. Even though it is not much to look at, I still love the golden color packaging and it serves the purpose well.

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It is semi-transparent so I know when it’s time to purchase again. Since it is a moisturizing shampoo, it is thin, and whitish and gently cleanses my hair. But I do need more of the product than usual.

shea moisture natural infusion

The Maui Moisture Heal & Hydrate + Shea Butter Shampoo is reasonably priced as you will find it for less than seven dollars on Amazon. It is like a tropical paradise trapped in a bottle-totally yummy and heavenly.

The gentle fragrance puts tropical island vibes on the brain and I feel like booking my ticket straight to Maui with just one whiff.  It’s like a fruit smoothie for your hair, which I absolutely adore.

You can purchase the Shea shampoo online for around 10 dollars. I love the fragrance – nothing very great but it is mild and quite pleasant and lingers in my hair for some time.

Overall, the Maui shampoo left my wavy hair feeling super soft. What I didn’t like much about my results was that my hair did not air dry well as it normally does.

The softness also made my hair a bit puffier than I hoped, maybe because of my medium-density strands which are not coarse as most natural hair textures.

The Shea shampoo is sulfate-free and although it won’t give you that much lather, it still does a decent job of removing all the oil, dirt and other residues.

Maui natural infusion

Overall, it is a great and reasonably priced shampoo that would do well in your shower routine. The best part is that it is gentle and mild, which doesn’t dry out my hair too much and contains my frizz. Yayy.!

Is Maui Shampoo or Shea Moisture Better For 4c, Natural Hair

When it comes to the variance between Maui shampoo and Shea Moisture for 4c natural hair, it really depends on the individual’s preference and specific needs.

There is no one-size-fits-all product, as every person’s hair is unique. It’s important to consider your routine, the desired results for your hair, and your specific hair needs when deciding if Maui shampoo or Shea Moisture is the better option for you.

Maui shampoo is loved for its light and refreshing scent, as well as its ability to deliver a thorough yet gentle cleanse. It contains natural ingredients, including honey, which is a humectant that attracts and retains moisture.

Additionally, it strengthens and nourishes the hair shaft and helps to control frizz and split ends. These properties make Maui shampoo an ideal choice for people with 4c natural hair, as it helps to retain moisture, which helps prevent breakage and dryness.

On the other hand, Shea Moisture is equally praised by many with 4c natural hair. It features natural ingredients such as shea butter and Jamaican black castor oil, two of the most nourishing and powerful sealing agents you can find.

These ingredients provide the hair with increased protein, vitamins, and healthy fats, which help to deeply moisturize, condition, and protect dry and brittle 4c hair. Additionally, Shea Moisture also helps to smooth, detangle, and define curly strands.

In conclusion, it really depends on the individual’s hair type, hair goals, and styling routine as to which product is the better option for 4c natural hair. Maui shampoo is loved for its light, refreshing scent, natural ingredients, and moisturizing properties that help to prevent breakage and dryness.

Meanwhile, Shea Moisture is loved for its deep conditioning, nourishing, and strengthening effects, making it effective for controlling frizz and adding bounce to curly strands. It’s important to consider your hair needs and desired results before committing to any particular product.

Hopefully, this will help you determine which out of Maui shampoo or Shea Moisture is the better selection for your 4c natural hair.

What Are The Best Maui Shampoos For Hair?

When it comes to sorting out the best Maui shampoos to treat your hair, it can be a tricky task. Before you head out the door to buy the next Maui shampoo, let’s run through some of the best Maui shampoos available on the market today.

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If you’re looking for a lightweight shampoo that works its magic without leaving your hair overwhelmed, we have the perfect Maui shampoo for you.

Maui Moisture Volumizing Bamboo Fibers Shampoo is a great choice for those seeking to add natural body and movement to their tresses. This lightweight, subtly scented shampoo is packed with nourishing ingredients such as pineapple, mango, and papaya extract.

best maui shampoo for hair

This shampoo will leave your hair feeling healthy and voluminous, with the gentle touch of this shampoo suiting all hair types.

Better still, the Maui moisture volumizing shampoo is manufactured with no sulfates, parabens, mineral oils, and synthetic hair dyes, meaning it’s free from any adverse ingredients.

If you are looking for a shampoo that specializes in calming down your hair, Maui’s Heal & Hydrate + Aloe Vera & Sea Minerals Shampoo is your savior.

As the name implies, this lightly-scented shampoo is designed to heal and hydrate your hair but without sacrificing body. Infused with aloe vera and sea minerals, this shampoo works to nourish hair, leaving it feeling that extra bit softer and healthier.

best maui shampoo for curly hair

For those looking for an invigorating Maui shampoo, Haircare Coconut Milk Shampoo & Conditioner can be just the answer. Take your shower experience to paradise levels with a sweet coconut scent, and let the Hawaiian coconut extract condition and soothe your hair to perfection.

Not only does it leave your hair feeling voluminous and silky, but it also adds incredible shine for a superbly refreshed hairdo.

And finally, if you’re looking for a luxurious hydration experience that reinforces the natural health of your hair, the Maui range of shampoos will be the best bet.

Maui Moisture Nourish & Moisture + Coconut Milk Shampoo is a great choice here, with the creamy shampoo designed to detangle and keep your hair hydrated. The coconut extract used in this shampoo won’t leave your hair feeling heavy, but will give a beautiful bounce to it with a calming coconut scent.


Shea butter which is one of their main ingredients will ensure that your hair remains healthy and makes it more manageable which will ultimately promote hair growth.

No, different ethnicities can use Shea  Moisture but not all of them should use the same products. It has something to do with their hair texture and type which requires different care and treatment. No, the products do not because the range of products are very hydrating and safe to use.

The products are designed to gently cleanse all dirt, oil and other impurities, there are products like the Maui Moisture Hydration plus hibiscus water that infuses low porosity strands and gives it the moisture it needs without weighing hair down.

Compared to Shea Moisture, Maui Moisture products may need more help since drying may take longer and you will need assistance from hair dryers in case you need to get out of the house quickly. 

On the volume factor, both of them are on the same level and still work wonders for the hair. All in all, the decision is finally yours to make because your needs might be different from mine based on texture, preferences and other factors.

I do recommend picking Shea Moisture if you wish to add more volume to your hair but if you already have thick hair, Maui Moisture may suit your hair type better.

Go ahead and give it a shot..all the best!

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